The Most Popular Day And Time To Search For A Home Is

Dated: 12/06/2018

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According to a Redfin study, the Seattle-based brokerage experiences a 64% spike in user search activity on this day

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Ever wonder what your coworker is so intently staring at on her computer screen? Maybe its pictures of adorable dogs on Facebook or Donald Trump’s latest rant on Twitter, but according to Redfin’s latest data analysis, there’s a good chance they’re simply searching for a new home.

Redfin.comexperiences a 64 percent spike in user search activity on Fridays at 10 a.m., making it the most popular time to look at listings. The second most popular time is Mondays at 11 a.m. when user-search activity increases by 61 percent. Overall, Redfin says, buyers tend to search during the workday (tsk-tsk) more than any Other time of the week, with weekday evenings being the most unpopular.

Wednesdays at 9 p.m. are the most unpopular time for a user-search activity (-7.4%), and during the weekends(6 p.m. on Friday and 7 a.m. on Monday) the site only experiences a 22.4 percent rise in activity — a far cry from the 64 percent spike seen on Friday morning.

“One possible explanation is the popularity of weekends for hitting the pavement and touring homes in person rather than through a computer or smartphone screen,” said Redfin’s Dana Olsen in the report. “AnOther reason could be the rise in real estate technology tools such as those offered by Redfin.”

Zillow highlighted the importance of online search tools inits 2018 Consumer Housing Trends Report, noting that79 percent of all buyers use sites such as Redfin, Zillow, and Trulia to find the perfect abode.

The average buyer spends 4.4 months searching before making a purchase and relies on these sites to find comprehensive data about the home and its history (59%), an agent or broker’s evaluation of the home (47%) and pictures of the home (46%).


BY: MARIAN MCPHERSON, Inman

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The Most Popular Day And Time To Search For A Home Is

According to a Redfin study, the Seattle-based brokerage experiences a 64% spike in user search activity on this dayTop of FormBottom of FormEver wonder what your coworker is so intently staring at

Read More